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A web pages H1 is used for only the main headlines on your webpage, which is normally limited to just a few.

If you think you our web page as a newspaper. The H1 are the article headlines. Everything else is subheadings, or plain paragraph text.

Your H1 is generally short, sharp, and to the point. People will often skim web pages in mere seconds, and it is the headlines that they will stop and read. If you write short, snappy headlines, people are more inclined to read on.

Technically, there is no limit to the length of an H1 tag on a web page. However the rule of thumb has always been to keep them short and to the point.

Use the H1 to describe the content that follows below it. Try to keep it to one sentence.

For all the subsequent headings on the page, you can use the H2 or H3 tags, as these are considered the most appropriate tags for “sub-headings”.

Need help explaining this to your boss, or web developer?

Use our concise explanation below to explain this issue via email:

Hi Boss,

I’m being a picky here, but it’s generally best to keep our website pages headings (the main headings, called H1 tags if we are going to get all technical) below a certain length.

I’ve noticed that some of our pages exceed these recommended length, so I’m going to go through and edit these pages so their H1 tags are more concise and to the point.

In the rare case where I won’t be able to reduce the length of these headings without keeping the headings impact in tact, I’ll just ignore it. A few long headings won’t hurt.


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