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An internal link is any link on a domain, which links to another page on that same domain. So if you own www.example.com, an internal link might link to www.example.com/blog

In this example, there is an internal link from the homepage, to the blog page.

There is no strict rule as to the maximum number of internal links you should have on a page, however there are a few implications that you should consider when deciding how many to use.

Always ask yourself if the links are relevant to your users, and if they are displayed in an orderly manner.

If you have a page with lists of hundreds of internal links, they are probably of little value to your visitors, and should be considered for removal.

However if you have a page with hundreds of internal links, but they are arranged logically and provide value to the visitor, then you more than likely can keep them. A great example that highlights this is Wikipedia articles. They often have three to four hundred internal links on a long page, but they are linking to other articles on Wikipedia which are all helpful. Each of these links is relevant and provides value to the users.

So if you are providing useful links like this, by all means, keep them.

Need help explaining this to your boss, or web developer?

Use our concise explanation below to explain this issue via email:

Hi Boss,

I’ve done a review of the number of internal links on each page of our website (these are links that are directed to other pages on our own website, as opposed to links that point to other peoples websites).

While there is no magic number of internal links we need to adhere to, we should keep your internal links to as small a number as possible.

The more internal links we have on a page, the lesser pagerank we are going to pass to each link. I’m going to go through the list of pages on our website that have a large number of internal links and trim them back a little.

I’ll focus on keeping links to pages we want to rank highly, and avoiding links to low quality, non-relevant pages.


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