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The H1 one tag is still considered an important on-page element of SEO. Even if the H1 tag has a diminished (or no impact) on SEO, we still recommend using at least one H1 tag on every web page, if for nothing else than to create a better user experience.

Before we go any further, let’s remind ourselves of the Heading tag hierarchy. HTML provides six different heading tags, starting from H1 all the way through to H6. The H1 is considered the most important tag, and the H6 is the least important.

These tags are often formatted from large (the most important) to the smallest (or least important), as follows:

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

To create an H1 tag, you need to use code similar to that below:

<h1>Hi, my name is Header One!</h1>

Or if you are using a content management system, you can most likely highlight the text that you want to become an H1, and select from the text editor “Heading 1”.

Many exerts will say only use one H1 tag per page, and this is still good advice. However don’t consider it a stern rule. In some cases, using two or three can be appropriate.

Putting all this aside, you should have at least ONE H1 tag on every page. So your first job should be to add H1’s to every page that has them missing, then you can decide if some pages require another H1.

Need help explaining this to your boss, or web developer?

Use our concise explanation below to explain this issue via email:

Hi Boss,

With search engine optimization Google picks up on cues from your website, to guess what the website is about, and to calculate where to rank it.

One of these cues is the content in what’s called an H1 tag. An H1 tag is the main heading that appears on each page of a website.

I’ve noticed some of our pages don’t have headings, or they do, but they aren’t coded using an H1 tag.

I’m going to look into why these aren’t set, and if I can’t work it out, I’ll send a list of pages missing H1 tags to our web developer.


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