Since page titles are such a critical part of what actually appears in the search engine result pages, it’s a good idea to have full control over what appears in them.
Leaving a page title blank, or not having the title tags at all, means you literally have zero control over what Google uses as your page title in the search results.
As with page descriptions, we always recommend writing your own unique page title which describes what the page is about in the most enticing way possible.
Need help explaining this to your boss, or web developer?
Use our concise explanation below to explain this issue via email:
There are some page on our website that don’t have their page titles set. Page titles are important because they are what appear in the search results (it’s the blue text each website has if you want to do a quick search in Google and see) and help to entice people to click on our website.
Page titles also appear in your browsers tab when you are on our website, so it pays to make it look nice and professional.
If we don’t set page titles, Google may be defaulting to some unappealing text of their choosing.
I’ve got a list of all pages that are missing their titles, so I can write some and get them added (or set to our developer).