Having multiple H1 tags on a web page used to be something to strictly avoid. However, this rule has relaxed in recent years.
The general rule is that each page should have one main topic, and should therefore have only one H1 tag. After the H1 tag, any sub-topics should come under lesser heading tags, such as H2 or H3. This will give the page a logical structure, and make it easy for both readers and search engines to understand what the main topic on your page is..
However, in recent years this rule has been relaxed, and it is thought that having more than one H1 tag on a page does no harm.
Therefore, we recommend keeping H1 tags to a minimum, and using them only for the major headings on the page, but not too worry if you feel it is best to use a few extra H1 tags on a single page.
Need help explaining this to your boss, or web developer?
Use our concise explanation below to explain this issue via email:
I’ve noticed our website may be over using H1 tags on some pages. For a long time it has been recommended to use only one H1 tag on each page, however these days this rule has been relaxed a little, and there may be times where one H1 tag is appropriate.
Google looks at H1 tags as clues to what the page’s content is about..
To ensure we are not pushing the limit in the number of H1 tags on each page, I am going to do a review of all pages that have many H1 tags, and check that they are all justified, and we are not over using them.
I intend to change some of these H1 tags to H2 tags where appropriate.
The main thing I am focusing on is using H1 to H6 tags sequentially in order of importance.