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There isn’t really a hard-and-fast rule about URL length, however some research has shown that content with shorter URLs have a higher click-through rate than content with long URLs.

For this reason, it’s a good idea to try to keep your URLs as short as naturally possible.

By “as naturally possible” we mean don’t make them so short that they don’t make sense anymore. Make them short enough so they still make sense, but also don’t contain any unnecessary waffle.

Generally speaking, it’s a good rule of thumb to try to keep URLs below 100 characters.

When writing the URL, keep in the back of your mind that the easier a URL is to read for humans, the better it is for search engines.

Need help explaining this to your boss, or web developer?

Use our concise explanation below to explain this issue via email:

Hi Boss,

I’ve reviewed our website and noticed that some of the URLs on our website a quote long!

It’s good to keep URLs concise and to the point. For this reason, I recommend we ensure all URLs for pages created in the future are under 100 characters.

As part of this review, I also suggest we keep to lower case characters only, and avoid any unnecessary symbols like underscores.

Bye!

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